You have may have read many headlines that sound similar to this one above, or make promises like this one seems to. You have might have read some of those articles all the way to the end, even clicked on some of the links in the article and read all the information on those links. When you were done reading, you might have thought “There’s 15 minutes I’ll never get back”… that won’t make money; I won’t promote that, I can’t do that, write about that, endorse that… or whatever that! IT WILL DESTROY MY REPUTATION!
If you to it right, it can enhance your image. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.
Affiliate programs are the answer
Why affiliate programs? Simple. Affiliate programs allow you to have a product to sell without having to build or create it yourself. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But there are more advantages than that. You also don’t have to create graphics and other marketing materials – those are all created for you by the affiliate program owner.
Another big advantage is that you really don’t have to manually keep track of ROI or conversion rates. Most of the better affiliate programs will provide the members affiliate management tools that are based on one of the leading affiliate software programs. Software programs like these provide a level of transparency that gives you confidence that your are being dealt with fairly.
Five tips for choosing affiliate offers to promote
- Look good earnings potential – You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some experts recommend that you look for high percentages. My preference is to look for websites that offer high ticket items and pay large commissions. This affiliate program for promoting sales interview tools gives you the opportunity to earn almost $50 per sale.
- Choose programs your readers will like – It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be very effective to choose to promote affiliate programs and products for knitting and crochet products on a site that is dedicated to professional football. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.
- Look for affiliate programs powered by software – When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page in an affiliate marketing software program, you can infer that this is a serious affiliate program. If you get an email message that says ‘here is you affiliate link’ and ‘we’ll let you know if you earn anything’ you should think carefully about investing any time. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm
- Make sure the website is NOT anonymous – What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. Affiliate program owners who tell you who they are, give you contact information with phone numbers aren’t very likely to be fly-by-night. They aren’t likely to try to ‘run and hide’ from you if there is a dispute. If you can find a bio, picture, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to ‘Google’ them to find any complaints about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters – she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/
- Choose affiliate programs that have support programs – If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. You should use the same criteria when evaluating affiliate programs. Affiliate website program owners that don’t put support systems in place – things like a ticket system or help desk software – probably won’t care about any their products or customers, nor will they care about supporting your marketing efforts. If they do, then you can be rest assured that they are trying to delight their customers. If they AREN’T keeping customers happy, their poor service will reflect poorly on you, and tarnish your online brand.
Here are a couple of affiliate programs that hit on all cylinders, that I recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals – you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal – it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/
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