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The Merits Of Key Word Phrases used in niche marketing
The use of keywords has changed over the years and all the experts seem to have their own opinion, and the biggest question, or discussion that always comes up is : “Are key words and key word phrases really needed? Here’s’ my take on this issue: Yes! Yes! Yes! Especially in Article Marketing. A niche market is a subset of the market on which a specific product is focusing on. For example if I was trying to market fishing information about crappies, my market would be “fishing” and my niche would be “crappie fishing” My key word list would be based on the words “crappies” and “fishing”. The bottom line here, is you need familiarize yourself with your niche market. I can’t emphasize the importance of this step, because without it you are doomed to failure. You need to complete step #1 if you want to be successful.
#2 - After you have discovered your niche market you will be ready to move on and start developing your keyword or key word phrase list. Enter the following link in your browser to go to Google’s Awords webpage and sign up for a free account if you can’t access the keyword tools directly.. .
Here’s a link to their tool: https://adwords.google.com/select/KeywordToolExternal
These free tools are very easy to use, lets use “marketing” for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: You will notice that the results are way to broad if I were selling information related to crappie fishing. Now , type in the word “crappie fishing” You can see the results are much more refined. Fishing and crappie fishing are only examples, But I think you can see the power of this free tool to develop a list for any niche market. What you want to do now is download the resulting list to you PC, I always Microsoft excel to help build my lists but any software that you can store your results would work well. You will need to pay attention to the two columns “Advertiser Competition” and “Approx Search Volume:” to prioritize and weed out keyword phrases that are too competitive or have a low search volume.
Pay very close attention to the green bar in the advertiser competition. If that green bar is over have half way across the box, delete this key word phrase from you list. Here’s a tip I use. Concentrate on words or phrases where the green bar is no more that ¼ the way across, and search volume that is greater that 1000.
Well folks, its time to start writing your articles {I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases.} Concentrate on writing articles that are from 300 to 600 words. It has been my experience that that the search engines seem to like content of this size and people tend to read your entire article without getting bored. And just click on to somewhere else. Once you are finished writing, pick 2 or three of your key word phrases and read your article to see where they would fit best. Pay close attention to how many times your phrases are repeated, it is important that you space approximately 100 word counts between them. You don’t want to get penalized by the search engines for what is called keyword stuffing. Lets use the key word phrase “crappie fishing tips” I could only insert this phrase or any variation that had the exact first words every 100 words . If your article was say 600 words in length, then you could use phrases that had the exact words “article marketing “ six times. {You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.}
Well folks this concludes my article. May your article marketing efforts prosper , just remember that keywords, and phrases are extremely important when identifying your particular niche market.
Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.article-miracle.com
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