Most Internet Marketers have seen the offers in their email inbox telling them about the latest and greates program that will make them a million bucks with just a click of the button or two. Or some marketing b.s. like that.
I’ve worked in the Internet Marketing field for nearly 9 years and in that time, I’ve seen all kinds of software that promised to help me earn money easy. In this time, I’ve used a lot of software. Out of all this software, I can say honestly that there has only been a few that I would pay for. The truth of the matter is, you don’t need a lot of software to be a successful Internet Marketer. I make a lot of money using free software available to anyone.
In fact, Google has some free tools that are better than a lot of the software on the market today. Here are four important tools that I use and are available to anyone thanks to Google.
Google Trends. Google Trends is designed to track hot trends in web searches. Google Trends tracks all searches that are performed on Google and list the most popular.You can go back over time to see what people were searching for on a particular day as well. One you use this service a few times, it won’t take you long at all to figure out how profitable this service can be for you.
Google’s Keyword Research tool is something that no Internet Marketer should be without if you’re trying to earn quick cash on the Internet. This is one of the most important tool any Internet Marketer could have, especially if you’re into Niche Marketing. The Google Keyword Tool will show you how many times in the previous months a keyword or keyword phrase has been searched for. After finding some hot trends with Google Trends, I use this tool to see how many searches there have been for the terms. This tool will also tell you how much per click advertisers are willing to spend. This is very important for those of you wanting to make money with Adsense.
Google’s Webmaster’s Tool. This is an important tool for those of you with websites. This tool from Google will show you the top 20 keywords that your site ranks for along with how many backlinks your site has.
Google Analytics. This tool allows you to compile serious data concerning the visitors to your website. There are a lot of expensive programs out there that can’t do what Analytics can do for you. The list of features and benefits of this program are too numerous to list here, but it’s easy to say that this free tool does what other tools costing hundreds of dollars can’t do. Analytics will tell you whether each visitor came from a website or search engine amoung other things. This is invaluable information when you’re trying to figure out where your traffic is coming from and how well your offers are converting.
This goes to prove you don’t have to have large sums of money to be successful in Internet Marketing. These free tools from Google are all you need to track and optimize your site. You can take the money you save and outsource some of those boring chores of Internet Marketing that you hate to do, like writing articles!
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