Video is by far the most likely killer app in online marketing. Leaving aside the huge potential for your video to go viral, there are other extremely good reasons why video trumps all other forms for squeezing leads and any internet marketing strategy indeed. Get beyond boring text and go for your viewers’ complete attention. With video squeeze page you minimize distraction and gain the full attention from your viewers. With appropriate use of arrows and simple layout a video squeeze page focuses eye direction. All said and done the conversion rates from video squeeze pages are staggering. If you primarily drive traffic to your site via PPC a video squeeze page can be an effective strategy.
Unlike static pages, when a video stops playing there are even more opportunities to direct the viewer to take action by having the last slide in your presentation use animated arrows and other cool effects that explicitly point the viewer’s attention to the squeeze box. Even in some instances you can redirect the whole video squeeze page to a sales page or a traditional static squeeze page.
Another way to drive a stampede of hot leads to your optin list is to post the entire video squeeze page (video and optin squeeze box) as post on your blog and then submit the blog post to the social bookmarking sites. Your squeeze page will get bookmarked by all social bookmarking site.The resulting backlinks does wonders for your squeeze page. Should you run an Adwords PPC campaign you can expect to pay much much less for your cost per click.
Get a step-by-step guide on how to setup a video squeeze page. Don’t worry if you don’t have the time or cannot handle any techie stuff we can set it up for you. You can also have your webmaster watch the entire clip and install it for you.
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