If you wish to be successful with Internet Marketing then you need to begin with the end in mind. Far too often would-be marketers have a ‘build it and they will come’ thinking. Sadly, many times ‘they’ don’t come and those ‘would be’s’ end up being ’wannabe’s’ forever Please don’t make the same mistake.
That’s the reason whyany Internet Marketing campaign should begin with proper market research. The good news is,as top seo services and internet marketing experts say is that there are plenty of tools available for the Internet entrepreneur.
I would recommend, aside from getting a professional website design when purchasing a new domain {HINT}.
For everyone’s information, here are the average prices paid by top advertisers for the following keywords now these fees are paid PER CLICK:
Cheap flight $ 4.00
Credit Card $ 15.45
Holiday $ 15.53
Mobile ring tone $ 5.15
Smoked fish $ 0.20
Vegetable delivery $ 0.05
Source: Sunday Times
So, it is important to know the value of your market before you commence investing a huge amount of time and effort. One important rule is the more lucrative the market, the more time and effort you you’ll need to invest and, later, conquer that market. If you’re getting started, much better to find a tiny niche to cut your teeth on. Sure, the rewards wont be as big, but at least the results are postive, which will hopefully drive you onward and upward.
There are many sites where you can find the top paying keywords but I advise you use the free traffic estimator in Google AdWords as a good starting point.
Another important rule, before I forget:
Let’s say, a surfer uses 1 to 2 words they are generally just doing research i.e. digital camera. When they use 2, 3 or more words the surfer is generally looking to buy something as they are further down the buying ‘path’ i.e. Nikon digital camera. If they type in the actual product name i.e.Nikon D80 Digital SLR Camera then they ARE READY TO BUY and are usually completing the last stage of price and value comparisons amongst the various sites.
So ideally, you should be looking for business segments that you can wrap up in two or three words i.e.
vintage-engagement-rings.com.
Note and one big long word of caution,
youdonotwanttomakethedomainnametoolong.com
because this will get really, really ridiculouswhen you start to add sub-domains further down the track i.e.
nowwhatyouhaveisareallylongdomainname.youdontwanttomakethedomainname
toolong.com
It’s important being patient before rushing out and setting up a website. As with most things, preparation is the most important and necessary part.
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