Here are simple suggestions for those researching inexpensive web design and marketing:
- Pay Freelancers To Make Software For You And Give It Away Free. This can work very well indeed. Look around at the most popular freeware PHP scripts; can you think of an addon you could get developed and have your own link inserted into it?
– Beware The Latest $49/$97/$149 Software. There are hordes of web marketers who’ve figured out that a good way of making money on the web is to hustle other web entrepreneurs, as there are so many of them. This often is done by packaging up, in a service or software, a wheeze that was hot stuff six months ago. By the time Joe WebMaestro gets to hear about it, it’s done to death. Examine it carefully before coughing up money for it. Look for independent reviews.
– Post In Popular Discussion Boards And Blogs to kick your campaign off, if they’ll let you use straight hyperlinks in your signature. This is a short-term measure if you want to get back-links. It’s a long-term method if you want to sell to message board members.
– Do A Press Release, and think beforehand about how you could make it more attractive to journalists. Spammers have lately taken to releasing shoddy news items to just get backlinks. A better notion would be to investigate how to write a proper release and then consider what would be truly newsworthy to put in it.
– Use A Popular, Inexpensive Web Host. Here are a few winnowing criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a response. They should have a message board (another indication of popularity and customer support). Oodles of features offered (MySQL databases, Cpanel, Fantastico). Recent positive mentions in webmaster discussion boards. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as little as $10, and still have all the features above.
– Useful Freeware: 1. NVU Web Editor. This is a pretty effective freeware web page editor. 2. GIMP Image Editor. This is a good image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be operated from a CD; handy in emergencies.
– Submit Articles To Article Directories. What you require is a service or a software that will do this for you automatically. Submission by hand is soul-destroying. Ask in web marketer discussion boards about the best softwares and services.
– A Super-Simple Site In An Emergency: Use a text-to-html generator to create web pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG net page editor. Then FTP upload them to your webhosting account. Voila! A super-simple website. Want something more professional? Get a web hosting account with Cpanel and Fantastico. Look for the ‘Wordpress’ option in Fantastico, and install it. Then acquire a search-engine optimized theme for your blog; the default install isn’t search engine friendly.
I hope these few basic ideas will help you in getting handy web design and marketing done efficiently.
About the author: Niccolo Svengali is an author for web designer London and UK adverse credit loans websites in London in the UK.
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