Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The operative action behind word of mouth, or any other type of marketing campaign for that matter, is straightforward – you reward the customer who brings you clients. What makes this kind of marketing so highly effective? We can look at this.
People favor getting rewarded for their actions. People especially love to receive recognition for what they do as well. If you combine these couple of things together, you have an excellent incentive for a word of mouth campaign. You reward people who give you new business in two ways in such a marketing campaing.
1.You give them a reward or incentive. This could be many things – money, gift certificates or even service credits.
2.You acknowledge them for their great effort. You can mention their names and thank them for their efforts in your newsletters and business magazines.
These couple of things can make people very happy and appreciated – happy to get something useful and appreciative that their effort has been successful.
Here are some very useful tips to help you initiate your word of mouth marketing campaign the right way.
1.The incentive that you give should be valuable to the customer. Cash is the most popular choice, but some people may feel uncomfortable with monetary rewards. In my opinion, gift certificates are the best choice. You can choose gift certificates from Amazon – they are always a good selection. You can also choose to give free meal certificates for your customers at local restaurants, wine clubs, movie passes and more.
2.Make sure you let your existing customers know that they are being rewarded for their referrals. At your place of business, put a cork board on the wall and list the names of people who have brought in new business on it. This way, your customers can see their names on the board each time they come to your business and this will make them feel really appreciated.
3. When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can imagine how happy your customers will be if they see their names in there. This clearly shows your clients that you greatly appreciate their business and whatever they have done for your company.
4.When planning a sales event or a meeting, you can ask existing customers to bring their associates along and offer them gift certificates or some sort of discounts for doing so.
5.Whenever your customers bring some new clients, thank them immediately. Call them, send them a mail, send them a text message, or send them a thank-you card. Find a way to make sure they understand that you appreciate their effort.
This is pretty much what you need to know about word of mouth advertising campaigns. Remember – they cost so very little, they increase brand awareness tremendously, and increase your customer base. To get the best results, be sure to set up a marketing campaign today.
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